Is Malibu Rum Vegan and Cruelty-Free?

July 27, 2023

Identifying whether or not a product like Malibu Rum is vegan can be quite challenging. 

This difficulty arises from the opaque practices by manufacturers who often obscure the nature and source of their ingredients. 

However, fear not, this article is here to help illuminate the truth and assist you on your journey to a vegan lifestyle.

Is Malibu Rum Vegan?

The short answer is: Malibu Rum is generally considered vegan friendly. But let’s dive deeper to understand why.

Malibu Rum, including its popular variants such as Malibu Pineapple, Malibu Passion Fruit, and Malibu Original, are coconut liqueur flavored Caribbean rums that do not contain any animal derivatives in their list of ingredients. 

In addition, Pernod Ricard UK Limited, the company behind the brand, has stated they do not introduce any animal derivatives into their products during the production process.

The main ingredients for Malibu include Caribbean rum, sugarcane, and coconut. The sugar suppliers for Malibu ensure their sugar industry practices align with vegan values, hence the rum is considered suitable for a vegan diet. 

A common practice in the sugar industry involves using bone char (animal product) for filtration, but the suppliers for Malibu Rum have stated that they do not use this process.

Is Malibu Rum Cruelty-Free?

Yes, Malibu Rum is cruelty-free. No animal products are used in the manufacturing process, and no animal testing is done. The company, Pernod Ricard UK, is committed to ethical practices throughout its entire production process.

What Is Malibu Rum Made Of?

Malibu Rum, known for its tropical allure, comprises simple ingredients. Here’s a brief list:

  • Caribbean rum
  • Sugarcane
  • Coconut

Caribbean rum

Caribbean rum is the primary alcoholic beverage component of Malibu. It’s made from fermented sugarcane or molasses and aged in oak barrels, enhancing its flavor and color. Since no animal products are involved in the process, it is vegan friendly.


Sugarcane is a tropical grass that provides the sweetness in Malibu Rum. It’s harvested and processed to extract sugar. The sugar suppliers for Malibu use a process that does not involve bone char, making it vegan suitable.


Real coconut extracts give Malibu its signature tropical taste. Coconuts come from plants and, hence, are vegan.

Vegan Alternatives to Malibu Rum

If you’re interested in exploring other options, there are plenty of vegan-friendly rum alternatives out there. From coconut-flavored liqueurs to plain rums, the choices are diverse. Here are a few examples:


So there you have it, folks! Malibu Rum, with its delightful Malibu flavors like Malibu Pineapple and Malibu Black, is both vegan friendly and cruelty-free, making it an excellent choice for conscious consumers who care about the ethics of their food and beverage choices. 

Whether you’re mixing it into your favorite mixed drinks or savoring it straight, Malibu Rum can be a part of your ethical and environmentally friendly lifestyle.

Malibu Rum is not just a popular alcoholic beverage; it’s also a well-known brand that takes pride in offering sustainable and responsible options for those who value eco-conscious foods and brands. Cheers to that!