Which Companies are Ethically-Focussed?

Here is our investigation into different companies and our assessment of their claims as to their ethical responsibility.

Earth Breeze Review

Earth Breeze entered the laundry detergent market in 2019 and has made strong claims about being vegan and cruelty-free.

We’ve investigated these claims in our Earth Breeze review and made our own assessments. You can read that assessment here: Earth Breeze Review.

Is Benefit cruelty-free?

Benefit has led the makeup world since it was founded nearly 40 years ago. In that time, like most companies, they their testing processes have gone through many evolutions. Our dive into their current practices answered the question of whether or not they’re currently cruelty-free.

Is Benefit cruelty free?

Is The Bodyshop Cruelty-Free?

We’ve looked long and hard into one of the biggest names in retail cosmetics. Click below to read what we found.

Is The Bodyshop cruelty-free?

Is Burt’s Bees Cruelty-Free?

Burt’s Bees have become a household name in the last few years, but do they care about the environment? Click our link to find out.

Is Burt’s Bees cruelty-free?

Is Cerave Cruelty-Free?

Cerave has taken the market by storm since launching it newest product line, but are they an ethical company? We dug deep to discover the truth. Read our findings below.

Is Cerave cruelty-free?

Is Dove Cruelty-Free?

Dove is a household name in the beauty and cosmetics space and has championed many social causes, but can they claim that their products are cruelty free? We investigated and this what we found:

Is Dove cruelty free?

Is L’Oreal Cruelty-Free?

L’Oreal is an industry staple and has been a market leader for longer than most in the cosmetics world can remember. We put their ethical practices under the microscope and this is what we found:

Is L’Oreal cruelty-free?

Is Maybelline Cruelty-Free?

Maybelline have been competing for the market lead in a large number of cosmetics categories for more than the last decade. We looked into whether or not they were an ethical leader and here are our findings

Is Maybelline cruelty-free?

Is Nars Cruelty-Free?

The popularity of Nars’ latest product line has grown swiftly, especially amongst particular age groups. We looked into whether their ethical standards match their product quality. Click below to read the results of our investigations.

Is Nars cruelty-free?

Is NYX Cruelty-Free?

NYX is another, in a long line of brands that claim that they’re cruelty free. We’ve consistently found that these claims can be wrong and so we investigated their practices. This is what we found.

Is NYX cruelty free?

Is Tru Earth Cruelty-Free?

We’re currently conducting an in-depth analysis of Tru Earth and its ethical practices so we can’t say for whether or not the company as a whole is cruelty-free, but after completing an exhaustive investigation into their laundry detergent sheets, we can confidently say that they offer the best cruelty-free laundry detergent.

Other Brands