Are Luna Bars Vegan and Cruelty-Free?

July 26, 2023

Identifying whether Luna Bars and similar products are vegan is a bit of a puzzle. 

The confusion exists due to manufacturers cleverly cloaking the nature and source of their ingredients. This article aims to cut through the fog, uncovering the truth and providing support for your committed vegan lifestyle.

Are Luna Bars Vegan?

The answer is both yes and no. While many Luna Bar flavors, including the classic Luna Bar flavors like Blueberry Bliss and Lemon Luna Bars, are crafted to fit dietary restrictions, including gluten-free and vegan-friendly options, not all Luna Bars can be considered vegan.

Luna Bars are not universally vegan due to some ingredients they contain. Specifically, a closer look at their ingredient list reveals the inclusion of natural flavors. The term “natural flavors” can often hide animal-derived ingredients. 

Also, some Luna protein bars contain palm oil, which, while technically vegan, raises significant environmental concerns due to deforestation and habitat destruction. Some vegans may avoid palm oil for this reason.

Are Luna Bars Cruelty-Free?

Yes, Luna Bars are cruelty-free. The parent company, Clif Bar, is committed to maintaining a cruelty-free production process. This means they do not test their Luna Bars or any other Clif Bars on animals. 

However, the use of palm oil, an ingredient associated with habitat destruction and endangering wildlife, does raise questions about their overall environmental impact. More and more companies are sustainably sourcing their palm oil, but it’s unclear if Clif Bars does. 

What Are Luna Bars Made Of?

Luna Bars are a popular snack choice for many due to their convenient packaging and nutrition content. Produced by Clif Bar & Company, Luna Bars are marketed as a women-focused nutrition bar, though they can be enjoyed by anyone. They offer an array of different flavors, each containing a variety of ingredients.

Common ingredients in Luna Bars include:

  • Organic rolled oats
  • Soy protein isolate
  • Organic roasted soybeans
  • Organic soy flour
  • Organic rice flour
  • Organic cane syrup
  • Organic almonds
  • Organic sunflower oil
  • Organic cocoa
  • Vegetable glycerin

Organic rolled oats

Organic rolled oats are a common ingredient in many health and nutrition bars, including Luna Bars. They are produced from oat grains that have been cleaned, hulled, toasted, steamed and then rolled into flakes. This process retains most of the oat grain’s nutritional value, making it a great source of fiber and other essential nutrients. 

As a plant-based ingredient, rolled oats are completely vegan.

Soy protein isolate

Soy protein isolate is a highly refined or purified form of soy protein with a minimum protein content of 90% on a moisture-free basis. It’s sourced from soybeans, a legume native to East Asia. In Luna Bars, soy protein isolate provides a high-quality, vegan protein source, contributing to the overall protein content of the bars.

Organic roasted soybeans

Organic roasted soybeans are whole soybeans that have been soaked and then roasted for a nuttier flavor and crunchier texture. They also serve as a plant-based, vegan source of protein and fiber in Luna Bars.

Organic soy flour

Made from roasted soybeans that have been ground into a fine powder, organic soy flour is another vegan ingredient in Luna Bars. It’s used to boost the protein content and to improve the texture of the bars.

Organic rice flour

Organic rice flour is made from finely milled rice. It’s primarily used in Luna Bars as a gluten-free alternative to wheat flour, helping to give the bars their structure while also making them suitable for those with gluten intolerances or allergies. It’s vegan friendly and comes from rice plants.

Organic cane syrup

Organic cane syrup is a sweetener derived from sugarcane. It’s used in Luna Bars to provide sweetness. Some vegans may choose to avoid products made with cane sugar due to the bone char sometimes used in the refining process, but since Luna Bars use organic cane syrup, which isn’t processed with bone char, this ingredient is considered vegan.

Organic almonds

Organic almonds add a crunch to Luna Bars and also contribute to their protein content. They’re sourced from almond trees and are completely vegan.

Organic sunflower oil

Organic sunflower oil is used in Luna Bars to enhance texture and maintain freshness. It’s derived from sunflower seeds and is considered vegan.

Organic cocoa

Organic Cocoa adds a chocolate flavor to some Luna Bar varieties. It comes from the cacao tree and is vegan-friendly.

Vegetable glycerin

Vegetable glycerin is a clear, odorless liquid produced from plant oils, typically palm oil, soy, or coconut oil. In Luna Bars, it’s used as a sweetener and moistener. It’s generally considered vegan, but there’s some debate since it can also be derived from animal fats. Luna Bars’ vegetable glycerin is sourced from plants, making it vegan.

Vegan Alternatives to Luna Bars

In search of more guilt-free nutrition bars? Here are some reliable vegan alternatives to Luna Bars:


In conclusion, Luna Bars present a complex case for those adhering to a vegan lifestyle. While many of its products are crafted with vegan-friendly ingredients, the inclusion of elements like natural flavors and palm oil complicates their status. 

Fortunately, the market offers numerous fully vegan food alternatives, such as the Clif Bar Peanut Butter or Equality Bar flavors, ensuring that vegan consumers have a plethora of choices for nutrition bars from ethical brands

In this journey toward a more conscious and compassionate lifestyle, every informed choice we make brings us one step closer to safeguarding our health, the welfare of animals, and the well-being of our planet.