Is Dunkin’ Pink Velvet Vegan and Cruelty-Free?

July 28, 2023

Identifying whether Dunkin’s Pink Velvet is vegan or not can be a daunting task. This is largely due to food manufacturers often hiding the nature and sources of their ingredients, making it a complex puzzle to solve. But fear not, this article aims to unravel the truth and support you in maintaining your commendable vegan lifestyle.

Is Dunkin’s Pink Velvet Latte Vegan?

Unfortunately, Dunkin’ Pink Velvet is not vegan. This delightful and colorful pink layered drink contains a number of ingredients that are not compatible with a vegan lifestyle. 

The main culprits here are cream cheese and hot milk. Cream cheese is a dairy product that involves the use of animal milk, which is not permissible in a vegan diet. Likewise, the hot milk used in the beverage is also a dairy product. Therefore, while it may have a tempting red velvet cake flavor, Dunkin’s Pink Velvet is not suitable for vegans​

Is Dunkin’s Pink Velvet Cruelty-Free?

Dunkin’s Pink Velvet is also not cruelty-free. The cream cheese and milk used in its preparation are derived from animals. Dairy production often involves practices that many people consider to be cruel to animals, such as the repeated forced impregnation of cows and the separation of calves from their mothers.

What Is Dunkin’s Pink Velvet Made Of?

Let’s dig a little deeper into the ingredients that make up Dunkin’s Pink Velvet. Here is a bulleted list of the components found in this vibrant beverage:

  • Cacao powder
  • Powdered sugar
  • Beet powder
  • Cream cheese
  • Milk
  • Ice
  • Espresso​​

Cacao powder

Cacao powder comes from the cacao bean, which grows on the cacao tree, a tropical plant. It’s used to give Dunkin’s Pink Velvet its rich, chocolatey flavor — a nod to the indulgent brownie batter donut. Cacao powder is vegan because it comes directly from a plant.

Powdered sugar

Powdered sugar, also known as confectioner’s sugar, is made by grinding granulated sugar into a powdered state. It’s used to add sweetness to the Pink Velvet. Powdered sugar is usually vegan, but some brands may use bone char (from animals) in the refining process, which is not vegan.

Beet powder

Beet powder is made from dried and ground beets. It’s likely used in Dunkin’s Pink Velvet to achieve that colorful pink layered look, reminiscent of a Valentine’s Day treat. Beet powder is vegan.

Cream cheese

Cream cheese is a dairy product made from cow’s milk. It adds a creamy texture and slight tanginess to the beverage, emulating the cream cheese icing often found on a red velvet cake. As mentioned earlier, cream cheese is not vegan.

Hot milk

Hot milk used in the Pink Velvet is also a dairy product, coming from cows. It contributes to the rich, velvety mouthfeel of the drink, but it is not vegan.


Ice, frozen water, is used in Dunkin’s Pink Velvet to make it an iced coffee drink. Ice is vegan.


Espresso is a type of concentrated coffee made by forcing pressurized hot water through finely-ground coffee beans. The espresso with red velvet flavor is a key component of Dunkin’s Pink Velvet. Coffee and espresso are vegan.

Vegan Alternatives to Dunkin’s Pink Velvet

If you’re craving the unique Pink Velvet Signature Latte or Pink Velvet Macchiato from Dunkin’ Donuts but desire a vegan alternative, you’re not out of options. Dunkin’s extensive coffee menu includes a variety of plant-based milks and dairy-free flavor shots, providing ample opportunity for customization and vegan-friendly swaps​​.

For instance, Dunkin’ offers almond, oat, and coconut milk to cater to its dairy-free customers. So, when ordering, you can request one of these alternatives to replace the dairy milk in your drink. This substitution is viable for a range of beverages:

  • Espresso
  • Hot/iced coffee
  • Hot/iced latte
  • Hot/iced macchiato
  • Hot/iced Americano
  • Cold brew
  • Mocha Flavor Swirl
  • Flavor Shots (including Vanilla, Hazelnut, Toasted Almond, Blueberry, Raspberry, and Coconut)​

Dunkin’ also has some pre-formulated vegan specialty drinks that you might find satisfying:

  • Dunkin’ Energy Punch
  • Dunkin’ Refreshers
  • Coolatta Frozen Beverages (only the Strawberry and Blue Raspberry varieties are vegan)
  • Dunkin’ Coconut Refreshers​


To wrap up, while Dunkin’s Pink Velvet, with its enticing red velvet cake flavor and colorful pink layered look, may seem appealing, it is, unfortunately, not vegan or cruelty-free due to the inclusion of animal-derived ingredients like cream cheese and milk. 

However, Dunkin’ offers a variety of vegan-friendly alternatives and customizations that allow you to enjoy similar flavors without compromising your values. Remember, every small change contributes to a more compassionate world and a healthier planet. Keep making choices that align with your values, and enjoy the journey of your vegan lifestyle!